Love Island Malta Privacy Policy

Privacy Policy

This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Your privacy is very important to us. We are committed to ensuring that when you download or use the Love Island Malta app, you know what personal data we collect about you and how we use it. This privacy policy is a statement that describes how we will collect and use your personal data. We want this data policy to be as clear, simple, and fully transparent as possible. Your rights regarding your personal data are set out in the section “Your legal rights” below.

In processing your personal data we will comply with the General Data Protection Regulations (EU) 2016/679, the Data Protection Act 2018 – Chapter 586 of the Laws of Malta (and any regulations made thereunder), and the Privacy and Electronic Communications (EC Directive) Regulations 2003 (as amended), as well as any other data protection laws that apply from time to time (together with the “Data Protection Laws“).

The data controller

In this Privacy Policy, references to ‘Love Island Malta’, ‘we’, or ‘us’ or ‘our’ shall signify Media Exclusive Limited [C-101727], with its registered office at Agora Business Centre, Level 2, Valley Road, Msida.

Media Exclusive Limited is the data controller of your personal data under the Data Protection Laws in relation to personal data collected by our brands. As data controller we determine the purposes and means of processing the personal data that we collect and are responsible for your data. We are registered with the Office of the Information and Data Protection Commissioner (IDPC).

How is your Personal Data Collected?

Personal data you give us through our application.

We collect your personal data through:

  • Our application and mobile application for Love Island Malta
  • Online conversations, emails social media when you follow us, including “like” buttons and similar functions made available by social media platforms.

We will collect your personal data when you:

  • sign up to create an account or log in to your account; or
  • when you subscribe to our mailing lists; or
  • when you send an email, phone, or online request;

The personal data we collect may include the following identity and contact data:

  • First name and surname
  • Email address
  • Postal and billing address
  • Phone number
  • Gender
  • Date of birth
  • Nationality
  • Photo ID

When you browse our application, we automatically collect identifiers such as cookies and IP addresses and other technical data, such as browser type and version and operating system and platform, location data and login data, as well as usage data including information about how you use our application, products and services (“Technical Data”).

We may collect technical data about your computer, including (where available) your IP address, operating system, and browser type, for system administration, and for compiling aggregated (statistical) data. Aggregated data about our user’s browsing actions and patterns do not identify any individual and so is not considered personal data in law. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree to us doing so. Cookies contain information that is transferred to your computer’s hard drive.

A list of all the cookies that we use and what we use them for are set out in our “Cookie Policy”. We will ask you for your consent to our use of cookies when you visit our application. If you do not consent, some parts of our application may become inaccessible or not function properly. If you wish to manage how cookies are collected or block them altogether, please refer to our “Cookie Policy” for information on how to do this.

Personal data we collect if you get in touch or interact with us:

If you contact us through our customer services department, we may keep a record of that correspondence as well as the identity and contact data that you provide to us.

If you tell us that you have a health concern or reduction in mobility that could affect your experience, we will ask you for details. We will ask for your explicit consent to collect and process this data.

We may also ask you to complete surveys that we use for research and analytics purposes only, although you do not have to respond to them, and we will ask for you to provide personal data when you submit the survey.

How we use your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

We set out below how we use your personal data and our lawful basis for doing so:

When answering your enquiries:

Notifying you about important changes or technical developments to our application, our mobile apps, or to our services (e.g. changes of features or enhancements for your security):

We will notify you of important changes or developments to our application in order to keep you fully informed about our services. This is necessary in order to service your enquiry, contract with us or for our legitimate interests;

For Security Purposes

We may use your information to protect your security as well as the security of our company, employees, customers, third parties and/or our/their property (including events you may attend and our applications, networks and systems) as permitted by law. We will protect the integrity of your personal data, and the integrity of our business by backing up your data, and by securely destroying that data when we no longer need it. This is necessary to protect our legitimate business interests as well your interests.

We use personal data for customer analytics and personalisation on-application. We also use cookies and other tracking technologies for this purpose:

  • Application analytics: we may use personal data to analyse and optimise how our applications are used to ensure that our customers have a good experience when purchasing our products and services.
  • Customer analytics: we may use personal data to analyse customers’ profiles and behaviour on our applications to ensure that we always offer the best products and services to you.
  • On-application personalisation: we may use personal data to ensure that content from our applications are presented in the most effective manner for you and for your computer. The content that you see on our applications may be personalised based on the user location, user language, or user browsing history.

We regard these analytics and personalisation processes as necessary for our legitimate business interests to allow us to better understand our customers’ preferences and behaviours so that we can develop and grow our business. However you can opt out of certain analytical cookies and other tracking technologies that we use – see our “Cookie Policy for details. We may use internal tools as well as third-party technology partners to do this, as detailed in the section below entitled: ‘Who is my personal data shared with?’.

Advertising our Products and Services:

In order to advertise our products we may:

  • through use of cookies and other technologies, display advertising to you that may be of interest when you browse other applications (see our “Cookie Policy”).
  • We use cookies and anonymous identifiers to build audiences for the purpose of retargeting (displaying an ad on other applications after you’ve viapplicationd our application) or targeting similar customers.
  • The basis of processing your data in this way is based on your consent. We may use internal tools as well as technology partners to do this, as detailed in the section below entitled: ‘Who is my personal data shared with?”.

Please see our “Cookie Policy” for full information on the cookies that we use and how to opt-out of them if you wish to do so.

Direct Marketing:

We would like to use your personal data to contact you with the following marketing material.

  • Exclusive information about Love Island Malta.
  • Email alerts based on your events interests and favourites, or web behaviour.
  • Details of other products and services.
  • The advertise the products and services of Love Island Malta partners and sponsors. 

We may use internal tools as well as technology partners to do this, as detailed in the section below entitled: ‘Who is my personal data shared with?”.

If you use our application, we may use push notifications to highlight when we have added new offers and promotions that may be of interest to you. Lawful Basis: your consent.

You are able to opt out at any time by contacting us at [email protected] or by simply clicking on the unsubscribe link in any email marketing communication that we send to you. 

We may use data analytics to define types of customers for our services and to inform our marketing strategy as necessary for our legitimate business interests where the customer has consented to the cookies or other identifier.

Third-Party Promotions:

We will not share your personal data with third parties for their own marketing and promotional purposes unless you have given us your explicit consent in writing. If you opt in to any third-party communications, you can opt out at any time by following instructions in the third-party communications received.


If you have entered a competition or prize draw that we have organised, we will use the personal data that you have provided to us in order to contact you to let you know whether you have won a competition or prize draw that you have entered and so allow us to both perform the contract for the prize and as necessary for our legitimate interests to allow us to encourage customer demand and develop our business.

For administrative and record-keeping purposes:

We will process your personal data to administer and protect our business and may include personal data in our internal reports and sales analysis, accounting, transactional and VAT records including auditing requirements as necessary for our legitimate business interests.

Complying with our legal and regulatory obligations or as otherwise permitted by law:

In limited circumstances we may use your information for other purposes where required or permitted by law, such as where we have a legal right or duty to use or disclose your information (for example an investigation by a public authority or in a legal dispute).

Whenever we rely on legitimate interests as a legal basis for processing, we will only do so if that processing is in your interests, our legitimate business interests or the interests of a third party. We must have carefully evaluated whether such interests are overridden by your interests, privacy and fundamental rights and freedoms and you have a right to object to such processing if you so wish. See the Legal Rights section below. Please bear in mind that if you object in this way, you may affect our ability to carry out these tasks, which may impact on your benefit.

Who we disclose your Personal Data To

Your personal data may be disclosed to and processed by our employees provided that they have a job-related need to know the personal data in order to carry out the processing for the purposes set out in this policy. Personal data provided to us may be processed by our employees in line with this policy.

We will also share your personal data with:

  • our third-party consultants, (sub-)contractors, suppliers or other service providers who may access your personal information when providing services (including but not limited to IT support services) to us e.g. for instance, we may share your data with email marketing companies who help us to email or mail our newsletter to you and other people who help us provide our applications, our apps, and related services to you. This includes information technology experts who design and host our applications and our apps, and general service companies.
  • auditors or contractors or other advisers auditing, assisting with or advising on any of our business purposes;
  • our successors in title or our prospective sellers or buyers of our business when we have a merger or re-organisation.

When we use analytics and on-application personalisation to improve your customer experience, as detailed in the section entitled “How we use your personal data?”, your personal data may be shared with external companies such as:

  • technology partners who provide data analysis.
  • technology partners who provide data collection and processing.
  • technology partners who provide secure data storage.

As detailed in the section entitled “How we use your personal data”, your personal data may be shared with marketing technology companies such as Facebook, Google, Twitter and Snapchat for our own marketing and advertising purposes.

When you use our mobile application: Our application runs on third-party software platforms, for example, Apple’s iOS platform which powers Apple’s iPhone and Google’s Android platform which powers Android-based smartphones.

If you use our application, your usage of those Apps is also subject to the relevant mobile app platform provider’s terms and conditions and privacy policy. You should review their terms and conditions and privacy policy to ensure you understand what information (if any) they will gather about you, how they will use that information, and what you may be able to do if you are unhappy about it.

Before sharing any of your personal data with external providers, we require our providers to sign an agreement confirming that your data will be kept secure in accordance with the Data Protection Laws.

We will not share your personal data with any external company for that company’s marketing purposes without your prior consent.

Our applicarion may, from time to time, contain links to and from the applications of our partners and affiliates. If you follow a link to any of these applications, please note that these applications have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these applications.

Security of your Personal Data

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. All information you provide to us is stored on our secure servers. Any payment transactions will be encrypted. Certain parts of our application are password protected and where we have given you (or where you have chosen) a password that enables you to access such parts of our application, you are responsible for keeping this password confidential and you must not share it with any other person or service.

In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

International transfers:

When we share data with third parties (see section “Who we need to share your personal data with?”), the data that we collect from you may be transferred to, and stored at, a destination outside of the European Economic Area (‘EEA’). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfilment of your bookings, the processing of your payment details, the provision of support services including marketing services.

Whenever we transfer your personal data outside of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
  • Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe.
  • Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between Europe and the US.

Please email us at [email protected] if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

How long we keep your personal data for:

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us at [email protected].

Cookies and application analytics data are retained according to the durations detailed in our “Cookie Policy”

Your Legal Rights

Your rights under the Data Protection Laws in relation to your personal data include (but are not limited to) the following:

You have the legal right to ask us to supply you with a copy of the personal data that we hold about you at any time free of charge. This could include booking information relating to your tickets or packages that you have booked with us. Further copies may incur a reasonable fee and also if your request is clearly unfounded, repetitive or excessive (we may refuse to comply with your request in these circumstances).

You can also ask us to rectify any errors in your personal data or complete any incomplete data that we hold or you can update your own details at any time by accessing your online account.

Where you have given your consent to our processing of your data, you have the right to withdraw your consent at any time. If you withdraw your consent and there is no other legal ground for us to process your data, you can ask us to erase your personal data. You can also require us to erase your data if we have processed your data unlawfully or if the law requires us to erase your data. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

You may also restrict the processing of your data: This enables you to ask us to suspend the processing of your personal data if: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

You may request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you. Additionally, we bind ourselves to notify you, without undue delay, should there occur a breach of your personal data.

If you wish to exercise any of your legal rights, please file your request by sending an email to [email protected].

Any questions concerning personal data should be addressed to the Data Protection Officer by email to [email protected].

You have the right to make a complaint at any time to the Office of the Information and Data Protection Commissioner (IDPC). the supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the IDPC so please contact us in the first instance.

Changes to this Privacy Policy

We reserve the right to modify or amend this Policy at any time and will display the effective date at the end of this Policy. Previous versions can be obtained by contacting us.

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email.

The last update to this privacy policy was published on the 01/04/2021.

Contact Us

Any general questions regarding this privacy policy should be addressed to [email protected].